Description
This powerpoint presentation begins by defining Social Marketing asthe use of conventional marketing principles and tactics toinfluence a specific audience to voluntarily accept, reject,modify, or abandon a behavior for the benefit of individuals,groups, or society as a whole (Social Marketing: Improving theQuality of Life, Kotler, Roberto, Lee). The presentation covers the following topics: examining strategies/tactics;finding a place for social marketing;facilitating the application of social marketing; and,references for further study.
Product Details
- Edition:
- Vol. – No.
- Published:
- 02/01/2008
- Number of Pages:
- 18
- File Size:
- 1 file , 97 KB
- Note:
- This product is unavailable in Ukraine, Russia, Belarus
